Sponsorship in sport is becoming an increasingly important part of the marketing strategy and no sport
is better equipped to satisfy the demands of the sponsor than Horse Racing. Thirsk, with its convenient
location, attractive setting and superb facilities, provides an ideal opportunity for companies at every level to
benefit from race sponsorship.
Customers and guests will appreciate a day at the races far more than just
another business lunch and many companies agree that the acceptance rate for
invitations to the races is the highest of any they offer. Sponsorship leads to
a higher profile and this is shown by the number of businesses who return year
after year to Thirsk. Apart from a great day out, sponsoring a race, or even the
whole day, is good news for your company.
How it Works
The sponsor agrees to pay an a contribution towards the
prize money total offered for one or more races in return for
promotional benefits.
The minimum sponsorship allowed varies according to the
quality of the race and whether or not it is televised.
There is a range of promotional advertising benefits to the
sponsor, dependent upon the sponsorship offered.
Promotional and Advertising Benefits
Sponsorship of a race can lead to some or all of the following:
Name a race or races.
Have a half page advertisement in the race card.
Utilise the whole of the race card cover (extra charge)
National press coverage.
Radio coverage via Radio 5 Live and local radio.
Television coverage Racing UK and some Channel 4.
Banners and display boards around the course.
Trade displays.
The race sponsor is entitled to present the winning owner with a
memento.
An optional extra is to choose the "Best Turned Out Horse" in
your race, and provide a cash prize to the stable lad or girl
looking after your chosen horse.
Your invited guests can be accommodated in style in a private
marquee, or in one of our private boxes. All guests
require admission to the Club Enclosure at the advertised Day Rate,
unless alternative arrangements are made as part of the sponsorship
deal.
On Course Advertising
Businesses are able to advertise at race meetings without sponsoring
a race in the following ways:
A full page advertisement in the Race Card at a daily rate
from £100 + VAT (client to supply all art work).
A permanent banner site in a prominent position on the
course at £1000 + VAT per season.
Thirsk Racecourse
Ltd, Thirsk Racecourse,
Station Road, Thirsk, North Yorkshire, YO7
1QL
tel: 01845 522276....fax: 01845 525353....e-mail:
info@thirskracecourse.net
Company Registered in England: Registration Number: 193619.... VAT Number: 169 8286 06
