Race Sponsorship and Advertising for 2012


CORPORATE SPONSORSHIP

Race Sponsorship is seen as an effective way of boosting your Company image and profile, and is a cost effective way of reaching a large and up market audience with key business messages. (min: £1000 + VAT).

PRIVATE SPONSORSHIP

Private Individuals can name a race to mark a special occasion and have the opportunity to judge Best Turned Out Horse and present a memento to the Winning Owner. (min £500 - not subject to VAT).

Best Turned Out

All sponsors have the opportunity to choose the “Best Turned Out Horse” in your race and are asked to provide a minimum of £50 as a cash prize to the stable lad or lass looking after your chosen horse.

How Sponsorship Works

  • The sponsor agrees to pay a contribution towards the prize money total offered for one or more races in return for promotional benefits.
  • The higher the level of sponsorship the higher the value of the race to be sponsored.
  • ALL AMOUNTS SHOWN ARE AT 2011 LEVELS FOR ILLUSTRATION ONLY. 2012 RATES TO BE CONFIRMED.

Sponsorship Packages  (2011 rates)

  PRIVATE CORPORATE
LEVEL OF SPONSORSHIP BRONZE SILVER GOLD PLATINUM
AMOUNT OF SPONSORSHIP CONTRIBUTION From £500 From £1000 From £2000 £15,000
  Per Race Per Race Per Race Whole Day
         
Race Value (Prizemoney) (Guide only £4000- £6000- £8000-  
 - pro rata depending on prizemoney allocated on the day) £6000 £8000 £18,000  
         
Naming a Race/Race Title Yes Yes Yes Yes
Television Coverage Racing UK & Some Channel 4 * Yes Yes Yes Yes
PA Announcements Yes Yes Yes Yes
Presentation of Memento to Winning Owner Yes Yes Yes Yes
Judging & Presenting Best Turned Out Horse Prize ** Yes Yes Yes Yes
Acknowledgement in Racecard Yes Yes Yes Yes
National Press Coverage Yes Yes Yes Yes
Radio Coverage via Radio 5 Live & Local Radio * Yes Yes Yes Yes
Advertisement in Racecard **** No Yes Yes Yes
Banners & Display Boards around the Course No Yes Yes Yes
Trade Displays No Yes Yes Yes
Trackside Branding No Yes Yes Yes
Parade Ring Branding No Yes Yes Yes
Branding Site on Thirsk Racecourse Website No Yes Yes Yes
Race Day Branding No No Yes Yes
Winning Post Branding No No Yes Yes
Racecard Cover No No No*** Yes
Inclusion in Race Day Marketing No No Yes Yes
Inclusion in Press Releases No No Yes Yes

* Subject to Racecourse Promotions and Coverage
** Sponsors should provide a minimum of £50 for the BTO
*** Promotion on Racecard Cover will be Chargeable if Required (GOLD)
**** Extra Racecard Advertisements are Chargeable

Sponsors to Provide:

  • Banners and Display Boards

  • Art Work for Advertisements

On Course Advertising

Businesses are able to advertise at race meetings without sponsoring a race in the following ways:
  • A full page advertisement in the Race Card at a daily rate from £100 + VAT (client to supply all art work).
  • A permanent banner site in a prominent position on the course at £1000 + VAT per season.
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THIRSK RACECOURSE CONFERENCE CENTRE
The Venue with a Difference

Thirsk Racecourse Ltd, Thirsk Racecourse,  Station Road, Thirsk, North Yorkshire, YO7 1QL
tel: 01845 522276....fax: 01845 525353....e-mail: info@thirskracecourse.net
Company Registered in England:  Registration Number: 193619.... VAT Number: 169 8286 06

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